Notwithstanding the time period, there are a few SEO strategies that didn’t change much over the years. Let’s count:
Keywords:
This is the beginning of SEO journey after setting up a domain, hosting, and a theme for your blog. This helps in analyzing the competition the keyword has, based on which you can write the article.
URL Optimization:
Including the Keywords in the URL of your web page, SERP (Search Engine Results Pages) in the title tag. Writing an informative & a well structured URL is most important.
Heading Tags:
Do not use more than one H1 tag on any page unless you are left with no choice, but try to include the other tags from H2-H6 in the long article. Better maintain the hierarchy of the Heading
Image Alt Tag:
For image search, make sure you include the Alt attribute to all the images in your blog post. This helps Google Search Algorithm bots to show your images when search with the keywords you are intended to put in the blog post.
Internal Linking:
Link to other pages in your website to each other and when you do so, the probability of reducing the bounce rate for the website decreases. In addition to this, the engagement to the other pages improves a lot.
Broken Links:
Broken links are very common for any blog that is sustained for a long run. Find them quick and fix them.
AMP (Accelerated Mobile Pages):
AMP is in news among the bloggers since its launch in 2017. It is said AMP is introduced to better, more user friendly mobile Web.
Page Speed:
Page Speed impacts on the traffic of the website directly.
Long and unique Content:
The long the article is, the quick it ranks and sustains for long.
Blog Commenting on High Authority Sites:
This might not be of great importance in the future, but for now, it matters a lot.
Keywords:
This is the beginning of SEO journey after setting up a domain, hosting, and a theme for your blog. This helps in analyzing the competition the keyword has, based on which you can write the article.
URL Optimization:
Including the Keywords in the URL of your web page, SERP (Search Engine Results Pages) in the title tag. Writing an informative & a well structured URL is most important.
Heading Tags:
Do not use more than one H1 tag on any page unless you are left with no choice, but try to include the other tags from H2-H6 in the long article. Better maintain the hierarchy of the Heading
Image Alt Tag:
For image search, make sure you include the Alt attribute to all the images in your blog post. This helps Google Search Algorithm bots to show your images when search with the keywords you are intended to put in the blog post.
Internal Linking:
Link to other pages in your website to each other and when you do so, the probability of reducing the bounce rate for the website decreases. In addition to this, the engagement to the other pages improves a lot.
Broken Links:
Broken links are very common for any blog that is sustained for a long run. Find them quick and fix them.
AMP (Accelerated Mobile Pages):
AMP is in news among the bloggers since its launch in 2017. It is said AMP is introduced to better, more user friendly mobile Web.
Page Speed:
Page Speed impacts on the traffic of the website directly.
Long and unique Content:
The long the article is, the quick it ranks and sustains for long.
Blog Commenting on High Authority Sites:
This might not be of great importance in the future, but for now, it matters a lot.