How do I create SEO strategy?

Define your goals

First, confirm your goals as an internet site or business. are you wanting to drive sales through your website? does one decriminalize your website via ads and so simply need to extend traffic and come back readership? Your goals can confirm what styles of content you must specialize in.
If you’re primarily making an attempt to drive product sales, your primary focus

Consider your audience

Know your audience – surveys and your analytics software package will assist you to get a far better image of your typical traveler or consumer. take into account developing promoting personas, or characters that represent your ideal website guests and customers. Then believe what sorts of content those personas would be searching for.

Create a piece calendar

Once you have got a plan of WHO you're targeting and why you'll begin to create out a piece calendar. a piece calendar may be a schedule that dictates after you can publish new content and what kind of content it'll be.

Analyze and re-assess

Finally, remain high on your site’s analytics. often analyze your SEO content to examine what’s operating and what isn’t. sensible measures of success and engagement embrace page views, links, comments (on journal posts and a few different styles of content), social shares (Facebook likes, tweets, etc.)

SEO actually has two key components: on-page and off-page. As you can tell from these labels, on-page SEO involves activities covering the page that you are optimizing for better Google search results. Off-page SEO involves activities that occur outside your target website. A lot of SEO specialists are under the mistaken impression that you only to need to focus on off-page SEO. Sadly, these people are operating with assumptions from10 years ago. Thanks to Googlefs fairly recent algorithm update, RankBrain, on-page SEO has become more important than ever. While there is still a fair balance between off-page and on-page considerations, you cannot afford to overlook the importance of content.

Begin with a Solid Content SEO Content Strategy

It is important to design your website based primarily on content. If you think about it, this makes all the sense in the world because even if you were able to pool a lot of people from Google if they see that your web page is full of garbage, they are not going to convert. They are not going to put dollars in your pocket. It is simply not going to happen. You have to have material there that not only speaks the language of Google in terms of keyword target, navigation element and easy interactivity. You also have to feature content that is designed to speak to the emotions and interests of people visiting your page.

You have to understand that when people enter a search phrase into Google, they have certain intent. For example, when somebody enters the phrase gvisit San Francisco,h that person is going to be very different from the person who entered the phrase ghistory of San Francisco.h The latter may be writing a research report on the history of San Francisco. The former, on the other hand, might be looking to visit San Francisco for business or pleasure. Understand the importance of keyword intent.

Keywords are not created equal. Sure, some keywords get a ton of traffic, but if the intent of the people entering those keywords into Google does not fit whatever product or service your web page is promoting, you are just wasting your time. It is important to go back to the basics of content strategy as far as SEO goes because of RankBrain. RankBrain has put the focus of SEO back on content. If you think about it, this makes all the sense in the world. It leads to improved conversions for people who build websites. It also enables Google to serve the needs of its users better. Ideally on a theoretical level, this can produce a win-win situation.

Unfortunately, old habits die hard. A lot of SEO specialists believe that you just need to stuff keywords, publish garbage content and create heavy-duty backlinks, and you are good to go. Well, that may have worked as recently as five years ago, but I am telling you it is not going to work now. The rules of the game have changed. Accordingly, my answer to your question is pretty straightforward. If you have limited resources, and you need to produce a winning SEO strategy, focus on content.

Winning SEO Content

So, if you are going to turn the spotlight on content strategy, what is the winning SEO formula? Well, first, it has to address directly the intent behind the keywords the content is targeting.

Second, the content must be geared towards converting flesh-and-blood human beings. In other words, you are letting the reader know that you understand his or her intent, and you are providing content, which meets that intent. This has to happen almost instantaneously because it only takes a few seconds for a visitor to determine quickly whether he or she landed in the right spot.

The third key takeaway is that all your support content must engage the reader enough to make them want to click deeper into your website. This is very important because one key factor that RankBrain pays close attention to is dwell time. Once a visitor comes to your site form Google, how long are they going to stay in your site? Do they find the material so compelling that they keep clicking link after link or do they simply just bounce out?

Keep this in mind when putting together an SEO strategy. By and large, links are still important; however, if you drop the ball on your content, whether on your target website or on support or satellite sites, you are playing the game to lose.

A successful website is not all about page views. Yes it’s right

It’s good to have a high number of visits to your website but at the same time (the amount of time visitor spend on the website) is equally important, if not more important.

Simple, if people are leaving your website immediately as they arrive, it may as well not exist. Also, Google ranks websites according to engagement, so if yours is low, you may well be punished when it comes to appearing in the search rankings.
The first thing to do, then, is to sign up to Google Analytics (it’s free) and find out exactly how long people are spending on your pages. The next is to look at ways to extend that time and keep checking back to see if it’s making a difference.

1. Make the visual design attractive

Like it or not, people do judge a book by its cover, and if the design of your website doesn’t look right, they’ll be discouraged from sticking around.

It’s not that most people sit at their laptop salivating at the aesthetic appeal of specific website designs; they don’t. But it’s about the confidence they have in your site as a whole, and a poor design can make them more likely to think the content will be poor too.

But if you don’t have web design skills, don’t worry. These days, web building services like Squarespace have a range of beautiful templates to choose from, which will look attractive on any device and instant exude the air of professionalism and reliability you’re looking for.

Of course, a great template is only the start: the rest is about making the image and color choices that will really add up to a beautiful design. So take as much time as you need to get it right, and the effort should pay off handsomely in terms of dwell time.

There is a few steps:

1. Find out what you want to accomplish.
2. Make your website SEO friendly by connecting titles, images and descriptions with each other. Optimize your website to latest standards.
3. Use roles on your website, and google cards JSON. Support the optimizations for people with special needs (ex. blind people).
4. Analyze your competitors and see what social networks they cover, how many they invest in advertising and what is their monthly visitors rate and what keywords they use. Find their weak spots and use them to promote yourself. Analyze keywords you wish to use on your pages and choose common ones.
5. Get in partnership with other companies or clients. (backlinking)
6. Pay bloggers that have high number of followers for your advertising. You can’t do that with any random blogger, but with one that gathers the users/clients that you want to attract, that have need for your services or products, otherwise you will be just throwing away money. (backlinking)
7. Start Instagram account that is connected on minimum of 4 other social networks.
8. Pay Google and Facebook advertising to support your marketing - this should not be the main thing, because it will not generate as much traffic as you want. Build your SEO for organic search and support it with payed advertising.
9. For domain name use title of your service instead of name of your company. (optional)